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Monday, 2 September 2019

Job Vacancy For Brand Strategist at First Excelsia Professional Services

Company Description:

First Excelsia Professional Services - Our client, a reputable player in the Communications, Marketing and Advertising sector is looking to fill the vacant role below:

Job Title: Brand Strategist


Job Description

  • The role holder is responsible for all research pertaining to strategy and creative development, provides in-depth competitive analysis & insight to clients regarding consumer preference.
Job Description
  • Conduct monthly competitive analysis on agency’s brands and proactively share market trends and growth insights with clients.
  • Keep abreast of emerging trends, behaviours, technologies and competitors
  • Evolve new business ideas either for new business prospects or existing clients (to spurn new revenue streams).
  • Target Audience identification and profiling
  • Constantly creating enabling environment for all talents within the brand strategy unit
  • Design cross-platform campaigns for clients’ brands that deliver effectively on client outcomes.
  • Facilitate the attainment of top quality in research, planning, briefing and presentation.
  • Research, document and present the drivers of the critical business outcomes of clients’ brands and work with Team Lead – Relationship Strategy in structuring up-selling and cross-selling activities.
  • Collaborate with the Account Management team, Creative Team and Media Team to define project objectives, set performance metrics and establish project approach.
  • Facilitate brainstorming sessions with cross-functional campaign teams to synthesize actionable, effective, unpopular and edgy marketing ideas and solutions.
Person Specifications
Suitable applicants must possess:

  • Highly articulate and passionate interest in human behaviour and patterning.
  • Excellent verbal and written communications skills.
  • Gift of persuasive selling and marketing engineering.
  • Bachelor's Degree/HND in any Numerate, Communication or Behavioural Sciences from any recognized Institution.
  • Advanced or professional certification in would be of great advantage.
Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their Application Letter and CV to: using the "Brand Strategist" as the subject of the mail.


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