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Tuesday, 24 March 2020

Fan Milk Plc Recruitment for Brand Manager

Company Description:
Fan Milk Plc, is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well established and fast growing food processing industry offering wide range of products.
We are recruiting to fill the position below:
Job Title: Brand Manager
Location: Lagos
The successful candidate will:
  • Review brand plans, manage marketing budget and closely monitor execution of all marketing activities relating to brand
  • Gather and analyse company and market information for input into the development of the long term brand strategy
  • Identify new communication opportunities and implement them by employing print, design, PR, media and advertising agencies in translating brand marketing objectives into creative communication material.
  • Provide sales organization with internal information and training presentations on market, consumer behavior, brands, and new product introduction
  • Develop POSM (point of sales materials), hot spot activation programs and events & sponsorships activities in coordination with Brand & Consumer Activation Manager
  • Take overall accountability for the success of the brand portfolio
  • Take accountability for short-term brand planning and execution; based on the long term brand strategy
  • Monitor and manage the Brand Health Indicators
  • Responsible for Quarterly brand reviews, Brand plans and promotion proposals
  • Develop action plans to achieve budgeted brand volumes and profit
Product Management:
  • Develop and implement new product launches
  • Monitor product profitability and make adjustments to brand plans, where required
  • Drive innovation, extension (growing the brand) and renovation (changes made to the brand)
  • Anticipates potential project breakdowns, and solves them before they translate into a problem
Skills, Experience and Qualification
  • Continuous improvement mind-set
  • Possesses a high degree of assertiveness across cultural and educational diversity
  • Good knowledge of the FMCG market.
  • Insight in the Food market and market drivers
  • A Business related degree from an acknowledged university with a minimum of 5years relevant experience in the FMCG industry
  • Analytical, Numeric with a disruptive thinking/ mind-set
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online


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