Digital Marketing Specialist Job at Molafax Technologies

Company Description:

Molafax Technologies is a gadget store that deals in sales of quality devices which include laptops, phones, Bluetooth speakers as well as other accessories.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist 

Job Location: Lekki, Lagos
Employment Type: Full-time

Job Summary

• The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Job Description:

• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies
• Develop comprehensive marketing strategies that align with the organization's business goals, considering target audience, competitive analysis, and available resources.
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).

Job Requirements:

• Proficient in marketing automation tools.
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills.
• Excellent written and verbal communication skills.
• Bachelor's Degree in Marketing, Communications, or related field
• 2+ years of experience in digital marketing or related field.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.

Skills and Comptencies:
Content Creation and Marketing:

• Proficiency in creating various types of content, including blog posts, social media updates, videos, infographics, and more. Understanding how to tailor content to different platforms and audiences is crucial.

Search Engine Optimization (SEO)

• Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.

Social Media Management:

• Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.

Pay-Per-Click (PPC) Advertising

• Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and social media. Skill in keyword selection, ad copywriting, budget management, and optimization.

Data Analysis and Interpretation

• Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.

Marketing Automation Tools:

• Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.

Digital Advertising Platforms:

• Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.

Analytics and Reporting:

• Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.

Creative Design Basics:

• Basic design skills to create or modify visuals for social media posts, ads, and other digital content.

Basic HTML and Website Management:

• Understanding of HTML and the ability to make simple website updates, troubleshoot issues, and work collaboratively with web developers.

Communication Skills:

• Strong written a]nd verbal communication skills to effectively convey messages, engage with audiences, and collaborate with team members.

Adaptability:

• Given the dynamic nature of digital marketing, being open to change and quickly adapting to new trends, technologies, and platforms is crucial.

Project Management:

• The ability to manage multiple campaigns, tasks, and deadlines efficiently while maintaining attention to detail.

A/B Testing:

• Knowledge of A/B testing principles to conduct experiments and optimize campaign elements for better performance.

Customer-Centric Mindset

• Understanding customer behavior, needs, and preferences to tailor marketing strategies that resonate with the target audience.

Job Application Deadline:

Not Specified.

Method of Application:

Interested and qualified candidates should send their CV to: bcrecruits@yahoo.com using the Job Title as the subject of the mail.